Organic search for B2B and ecommerce
Rank for the 40 keywords that actually close
Book a 20 minute call
The audit comes first, and you keep it either way.
HI
BP
CR
146
Programs run since 2017
4.9/5
From 88 client reviews
HALVORSEN
Bellweather
CORDELL
Ravensmoor
TILLERY
Three things we fix
before we touch a keyword
Technical baseline in 14 days
We crawl every URL and hand back a ranked fix list. The average site we audit hides 380 pages Google cannot index.
Keywords tied to your pipeline
We rank the terms your closed-won deals searched for. Usually 30 to 60 of them carry an entire program.
Reporting a board can read
One dashboard for sessions, pipeline created and revenue closed, broken out by landing page and updated daily.
Three programs, real numbers
What 18 months of
organic work looks like
+312%
Organic sessions, 18 months
Halvorsen Instruments
A 900 page catalog with 61 percent of its URLs blocked in robots.txt. We cleared the crawl, rebuilt the category templates and rewrote 140 product pages. Organic became their largest source of demo requests in month 11.
Read the case study
$2.4M
Pipeline sourced by organic, 2025
Bellweather Payroll
They ranked for their own brand and almost nothing else. We mapped 44 commercial terms to 44 pages, published 18 of them and refreshed the rest. Average deal size from organic came in 21 percent above paid.
Read the case study
41 days
To first page-one commercial term
Cordell Roofing Supply
A regional supplier with 6 branch locations and one address on the whole site. We built 6 location pages, fixed the schema and claimed the profiles. Branch phone calls from search tripled by week 12.
Read the case study
74
Median days to a page-one commercial term
3.4x
Median organic revenue at 12 months
Ask for the 4 minute dashboard walkthrough
Six services, and
every scope is fixed
Technical audit
A 14 day crawl of every URL, with a ranked fix list and the traffic each fix is worth.
See the scope
Content refresh
We rewrite pages already ranking 5 to 20 and move them up. Median lift is 61 percent in 90 days.
See the scope
Keyword and intent mapping
We map 30 to 60 commercial terms to the pages that should own them, then close the gaps.
See the scope
Digital PR and links
Placements in the publications your buyers already read. We report referring domains and the pages they lift.
See the scope
Ecommerce catalog work
Category and product page work for catalogs over 500 SKUs, on Shopify, BigCommerce or a custom stack.
See the scope
Migration cover
We run the redirect map and the post-launch monitoring on replatforms. Across 19 migrations the worst dip we recorded was 4 percent.
See the scope
The working rhythm
What actually happens in
the first 30 days
Days 1 to 5
Access and crawl
You add us to Search Console, analytics and the CMS. We crawl the full site and pull 24 months of query history. Nothing changes on your site this week.
Days 6 to 14
Ordnance Baseline
You get the audit: a ranked fix list, a keyword map, and an estimate of the traffic each item is worth. It runs about 40 pages and it is yours whether or not you continue.
Days 15 to 21
Scope call
We walk the list together and you decide the order. Anything your team wants to do in house comes off our scope and off the invoice, in writing.
Days 22 to 30
First work ships
Technical fixes land, the first two briefs go to your writer, and Ordnance Grid goes live inside your own analytics account.
Honest comparison
Three ways to get this done, and
what each costs
In-house hire
$118,000 salary plus about $14,000 in tools
9 to 14 weeks to hire, then onboarding
One generalist, and they take holidays
Whatever they have time to build
A severance conversation
You publish more than 20 pages a month
Typical retainer agency
$4,000 to $8,000 a month, so $48,000 to $96,000
2 to 4 weeks to a first deliverable
An account manager plus rotating juniors
A monthly slide deck
60 to 90 days notice, usually contractual
You need output volume more than depth
Ordnance
$6,500 a month, so $78,000
14 days to the Ordnance Baseline audit
Three named leads and a category writer
A live dashboard inside your own analytics
30 days notice, or free at the month four review
Organic is your first or second channel
The three people who
will run your account
Dana Whitlock
Technical lead, 11 years
Marcus Reyes
Content lead, 8 years
Priya Raman
Analytics lead, 9 years
From the people who signed the invoice
Three clients on what changed
and by how much
We had been told for two years that our traffic problem was a content problem. Ordnance found 3,400 URLs pointing at a staging subdomain in week one. Organic demo requests went from 31 a month to 118 in two quarters, and we published almost nothing new to get there.
Marisol Vega
VP Marketing, Halvorsen Instruments, Milwaukee
31 to 118 organic demo requests a month, in 6 months
The part I did not expect was the reporting. My board asks what marketing sourced, and before Ordnance I answered with sessions. Last quarter I answered with $612,000 in closed won and I could point at the nine pages that did it.
Devon Achebe
Head of Growth, Bellweather Payroll, Austin
$612,000 organic closed-won in Q3, traced to 9 pages
We replatformed in March, which is the month every agency I have worked with quietly loses your traffic and then explains it. Ordnance ran the redirect map and we finished the migration down 3 percent. Six weeks later we were up 9.
Ruth Kellerman
Owner, Cordell Roofing Supply, Charlotte
Replatform completed at -3% traffic, +9% within 6 weeks
Published pricing
Three scopes, and
the price is on the page
Ordnance Baseline
$4,000
one time, no retainer attached
The audit on its own, so you can read the findings before deciding anything else.
Full crawl of up to 2,000 URLs
Ranked fix list with a traffic estimate on every item
Keyword map, 30 to 60 commercial terms
A 60 minute walkthrough with the technical lead
Everything is yours to keep, or to hand to another agency
Buy the baseline audit
Most clients start here
Program
$6,500
a month, six month initial term, then 30 days notice
The full program, with the audit credited back in month one.
Everything in Baseline, credited against month one
Four published pages a month, briefed and written
Technical work and content refreshes on the same retainer
Ordnance Grid live in your own analytics account
Three named leads and a writer from your category
Month four review, with a free exit if two of three targets are missed
Book a 20 minute call
Program plus PR
$11,000
a month, same terms as Program
For categories where links are the constraint rather than content.
Everything in Program
Eight published pages a month
Six to ten earned placements a quarter
A quarterly on-site day with your marketing team
Migration cover included rather than billed as a project
Book a 20 minute call
Prices are in US dollars and exclude sales tax. Annual invoicing takes 8 percent off.
Built on the stack you own
We work inside the tools
you already pay for
Search Console
Your analytics
Your CRM
Your CMS
Rank tracking
Call tracking
Six questions we get
before every contract
What does a program cost, and what am I committing to?
Programs start at $6,500 a month on a six month initial term, then run month to month with 30 days notice. The Ordnance Baseline audit is $4,000 and stands on its own. If you stop after the audit you keep the crawl data, the fix list and the keyword map, and you are free to hand all of it to another agency.
How long before I see results, honestly?
Median time to a first page-one commercial term is 74 days across our last 40 clients. Revenue attribution usually lags that by another quarter. If you need pipeline inside 60 days, buy ads for that quarter and let organic build behind them. We will say so on the call rather than take the contract.
What happens if the program does not work?
We agree three numbers at kickoff and review them together at month four. If two of the three are missed you can end the contract that month, and you owe nothing beyond the month you are in. It has happened twice since 2017 and both clients got the review call before they had to ask for it.
Who actually does the work?
The three people on this page, plus a writer we assign from your category. Nothing is offshored or subcontracted. Every brief, audit and dashboard carries the name of the person who built it, so you always know who to ask.
Do I keep access to the data and the content?
All of it lives in accounts you own. We work inside your Search Console, your analytics and your CMS, and every brief, draft and dashboard belongs to you from the day it is made. Offboarding takes one permissions change on your side.
Will a replatform or redesign undo the work?
Redirect mapping and post-launch monitoring are covered by the retainer you already pay. Across 19 migrations since 2019 the worst traffic dip we recorded was 4 percent, and it recovered inside 6 weeks.
See what 40 keywords would be worth to you
Send us your domain and your three closest competitors. Inside two business days you get the terms you are losing, what they are worth in pipeline, and what it would take to win them.
Book a 20 minute call
We open your Search Console on the call instead of walking you through a deck.